Digital marketers are busy people! There are always deadlines to meet, tasks to complete, meetings to attend, and… well, just stuff to do!
In a sector where trends shift in the blink of an eye and algorithms seem to change on a whim, you’d be forgiven for feeling that you’re being pulled in all directions by the demands of the job. No wonder many digital marketers suffer from burnout.
What if you could just find a moment to take a moment? Pause, breathe, reflect, and recharge? But where on earth (or in your schedule) are you supposed to find the time to do that?
Luckily, there’s a powerful tool that you can use to slow down and catch your breath, whilst also boosting your productivity, creativity, and overall well being on the job. And that is mindfulness.
In this blog, we’ll explore how digital marketers can incorporate mindfulness into their daily routine. It is based on conversations we’ve had over the years with marketers and others on our digital marketing podcast and webinars.
What is mindfulness?
Mindfulness isn’t just about meditation rooms or yoga retreats. It’s a powerful practice that can revolutionize the way you work and navigate the digital marketing landscape. And the great thing is that you can practice it anywhere.
Mindfulness, at its core, is the art of being present – fully engaged with the current moment, without judgment or attachment. It can be summed up best in the famous phrase “be here now”. Experience the present moment… and then let it pass.
In a recent episode of the DMI podcast, Andrew Simon of SAP Canada summed up mindfulness as “simply being aware”. And you can then bring this awareness and sense of calm with you into the workplace.
7 benefits of mindfulness for digital marketers
It’s not difficult to start incorporating mindfulness into your professional life to help you manage stress, become more productive, and achieve better work-life balance.
Not convinced? Let’s explore how this age-old practice could benefit you, as a digital marketer, in your daily life.
Here are seven key benefits:
- Enhance your focus
- Reduce your stress
- Spark your creativity
- Make better decisions
- Increase your productivity
- Heighten your adaptability
- Improve your professional relationships